On TikTok, you'll also regularly see hashtagged challenges. While some people will use this former Musical.ly feature for lip-syncing videos, others will get more creative by adding a visual response, like this: Your video will then display back-to-back with the original post. With the Duets feature, you can reply to a musical post by recording your own video to the same music. In this funny example, users take advantage of TikTok's AR face filters. Here's a great example of a post which tells the story of a cat going on vacation. While you might see shorter and simpler funny videos, you'll also see more detailed, well-planned posts that feel like short narratives. Most of the posts you'll see on TikTok are aimed at getting laughs.
In this interesting example, a user combines a video game's storyline with a song with lyrics that relate well to what the main character is doing. While some people are just lip-syncing to songs, others might get more creative. On any given day, you'll see a number of musical montages or mini music videos on the platform. Here are a few of the common post styles you'll see there: Music Videos or Montages If you're interested in joining TikTok for personal or business-related reasons, it can be helpful - and pretty entertaining - to look at other posts for inspiration. So, why are people so obsessed with it? And - most importantly - should marketers even care about this super bizarre, niche app? While many marketers have heard of it - and might even know that it got over 1 billion downloads in its first year, they might still scratch their heads when they read about TikTok or see some of its nonsensical videos. Meanwhile, others were asking, “What the heck is TikTok? All I can think of is that Ke$ha song.” When I offered up a few TikTok-related post ideas at a HubSpot Blog pitch session, colleagues who knew of the app were also as surprised as I was about this marketing trend. I was shocked that this funny platform was starting to be taken seriously. The stream of odd videos had no rhyme or reason to it, but it kept me entertained and easily distracted for the whole weekend.Īs the app neared its one-year mark, a news story caught my eye about how brands were becoming more interested in TikTok due to its astounding user growth. It reminded me of Vine, the looping video platform that was killed by Twitter a few years beforehand.Īs I continued to explore the app, I felt like I was witnessing utter chaos - but in a good way. When I opened it, I was overwhelmed by a feed of hilarious looping videos and bizarre music montages made by other users. A year ago, I downloaded a trendy new app called TikTok.
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